GROWTH PLANNING
A new product. A new market. A whole new business line. Growth can come from everywhere. However, it won’t come from anywhere without a plan. We work with B2B leaders to dig deep into their business, ask tough questions, and learn their business inside and out. We then take that knowledge to craft the data-driven strategy and product launch plan they need to help their companies best understand and reach their customers.
Discovery
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Competitive Analysis
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Product Launch Plan
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Sales & Marketing Plan
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Buyer Analysis
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Discovery • Competitive Analysis • Product Launch Plan • Sales & Marketing Plan • Buyer Analysis •
Banking on the Power of a Personal Connection
Spire worked with Texas Capital Bank to differentiate the bank in an industry full of copycat brands and stale on originality to position the brand for future growth. A two-day strategic workshop was conducted with key stakeholders from the bank’s leadership team to develop a fresh messaging and positioning platform for the brand. Serving as the foundational brand document for the bank, the platform defined the personality and essence of the brand and set forth a messaging strategy that would resonate with clients and key prospective audiences. From this, the award-winning “Texas Capitalism®” branding campaign came to life speaking directly to the entrepreneurial spirit that defines the bank’s primary clients and target audiences. The campaign was rolled out through multiple channels, both traditional and digital, resulting in greater overall brand recognition and strong top-line revenue growth.
Planning Includes
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.