THE PROCESS

Building the DNA of Your Brand: From Soul to Strategy

I dig into what makes your brand tick—company culture, target audience, and even the competition. Then, I set a strategy and vision that make you stand out. I blend eye-catching visuals and strong messaging to highlight your core values. Finally, I create a unique name and visual identity, complete with logo and colors, that sets you apart. The goal? An authentic brand that's ready to grow.

1

Message & Conceptual Groundwork

We use data to study four main areas: the company, its culture, the customers, and competitors. We jump in when the vision for the brand is almost set to fine-tune it.

We make a detailed plan with the client that guides future brand moves. In this plan, a new creative aspect of the brand emerges, often adding to the brand's core beliefs.

2

We look at data about the company, culture, customers, and rivals. We step in to polish up the brand's main idea.

We work with the client to make a plan for the brand's future. This plan also helps shape what the brand stands for.

3

Visual & Words: We match strong words with strong images to show what the brand is about. Like pairing the word 'Relentless' with a picture of a baby climbing drawers.

Naming: We give the brand a name that sums up its main qualities. This name guides everything we do for the brand later.

System: We use this approach to give clients a well-thought-out brand that can change over time but stays true to its roots.

4

This robust system serves as our template for assuring clients of a meticulously crafted, holistic brand identity that evolves as needed while staying true to its core essence.

5

Ideation: In this collaborative phase, we brainstorm, sketch, and prototype a variety of creative concepts that sync with the BrandWorld and campaign goals. We refine these ideas through testing until we land on the most compelling ones.